Profits are the bottom line. To increase yours, sell more, charge more or reduce costs.
That hasn’t changed; but the way that you do business has, and has to. We’re right in the middle of the Fourth Industrial Revolution and change is happening faster than ever before. It’s the age of savage evolution when those best able to adapt will reap enormous rewards.
Amazon, started in a garage not long ago, is well on the way to becoming an actual ‘Everything Shop’. Facebook, started in a dorm room a few decades ago by a socially awkward young man has just passed two billion active monthly users. It is the largest media company, but owns no content. AirBnB is the world’s largest accommodation firm but owns no hotels. Uber is the world’s largest taxi firm but doesn’t own any taxis.
In 2018, digital advertising spend will finally pass offline spend. The biggest corporations and politicians know; this is world-changing technology and it pays to be fully involved.
There is definitely a lot more information than ever before. Analysis and understanding however, lags behind. #FakeNews & cat videos have too much focus. Businesses and agencies, excited by something measurable, concentrate on growing Instagram followings and ad impressions instead of profits. We haven’t even seen the implementation of the Internet of Things and many businesspeople are already losing their way, distracted endlessly by the latest innovations like ADHD-thwarted teens, addicted to their smartphones.
If the digital information age has created a vast sea of information, we are the sailors who help you navigate the right course. We ensure that you get the best benefits from the latest digital opportunities so you can focus on doing what you already do best.
Check out which of our Services suits your current situation then Get in Touch to let our marketing increase your profits.