It’s increasingly emerging that tech firms are using psychological methods to addict people to using their products and services.
They have metrics such as time spent on platform, interactions and click-through sales.
By using big data analytics and AB testing they are able to identify trends, predict behaviour and target advertising spend.
Neurolinguistic Programming language is regularly used to subconsciously make messages more persuasive and engaging.
The Trump Presidential campaign relied heavily on these modern psychological marketing techniques.
By understanding what people need to hear to prompt a desired action & investing in the ad spend to reach a large audience, even politics can be bought.
While this presents issues for democracy, it also provides unprecedented opportunities for marketing. It’s dangerous; but your competitors will increasingly be using it.
We ensure that you benefit from the application of psychology for informing, planning and implementing your marketing strategy.